CEO Network Launch – For Gold Members Only
Connecting Leaders of Swedish Businesses in the UAE
An Exclusive Forum for Strategic Relationships and Executive Exchange
The CEO Network is an initiative by the Swedish Business Council, created exclusively for the CEOs and Managing Directors of SBS’s corporate Gold Members. This invitation-only forum is designed to bring together the top tier of business leadership of Swedish companies in the UAE — not for presentations or reports, but for real conversations that spark collaboration, strengthen alliances, and build the relationships that matter most.
A Network with Purpose:
Intimate, high-level sessions hosted by fellow CEOs
Thought-provoking discussions that go beyond the surface
Opportunities to form partnerships, share learnings, and expand your strategic circle
A platform built on trust, relevance, and mutual value
Official Invitation – Inaugural CEO Network Session 16th September
We are delighted to invite you to the launch of the CEO Network, generously hosted by Salah Malek, President of Getinge Middle East & Africa. With a strong track record of innovation and growth in the healthcare sector, Salah is a driving force behind regional business success—and an ideal host for this inaugural gathering.
The keynote will be delivered by Su Bridgman, international speaker and leadership strategist, on the theme: CQ: The New Currency of Leadership in the Age of AI
We are at an inflection point where Artificial Intelligence is not only transforming efficiency but redefining what it means to be human at work. Su will explore why Communication Intelligence (CQ) is emerging as the true competitive edge for leaders. CEOs will gain insights into:
• Why CQ matters in an AI-mediated workplace
• How CQ acts as a currency of trust, influence, and presence
• What leaders can do now to embed CQ into culture and transformation
• How CQ can be measured, scaled, and leveraged for tangible ROI
Su Bridgman, JD, a best-selling author, speaker, and communication strategist known for her pioneering work on Communication Intelligence (CQ). Her book The CQ Edge, published by Forbes and launched globally in Times Square, explores how communication shapes trust, focus, and connection.
As founder of SpeakFluence, Su helps senior leaders communicate with authority, build trust across teams, stakeholders, and implement strategies that drive impact and influence at the highest levels.
Agenda
8:30 am – Breakfast and welcome
9:00 am – Welcome remarks by Swedish Business Council
9:05 am – Opening remarks by Salah Malek, President Getinge MEA
9:10 am – Keynote: Su Bridgman, CQ: The New Currency of Leadership in the Age of AI (with Q&A)
9:45 am – Breakout discussions, peer introductions and executive networking
10:30 am – Guided visit to Getinge’s office
11:30 am – Close
But above all, this event is about connection. You’ll have the opportunity to engage with fellow CEOs, exchange ideas, and strengthen your strategic network in a relaxed yet professional setting.
Following the session, participants are invited to join an guided visit of Getinge’s regional headquarters.
Event Details:
Date: Tuesday 16th September
Time: 8:30 to 11:30 am
Venue: Holiday Inn & Suites Dubai Science Park, map
Price: Complimentary for the CEO/Head of company (Corporate Gold members ONLY). Breakfast, water, tea, and coffee, will be provided.
RSVP before 12th September by filling in this form. Participation is by invitation only.
Any questions please email us: sbc@sbcuae.se
We look forward to welcoming you and launching the CEO Network together.
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