Sales Manager

Company Description

We are a recently established premium food & beverage distributor in the UAE, representing a carefully curated portfolio of gourmet and functional products — including functional beverages, organic snacks, fruit purées, ice cream, and speciality confectionery.

Our brands are primarily sourced from Scandinavia, where our Founder is actively involved in food & beverage distribution. As we expand across multiple consumption occasions, we are looking for a commercially driven Sales Manager to grow our presence across HoReCa, fitness & wellness, and select lifestyle channels.

This role is ideal for someone who understands where premium food and functional products truly move — hotels and restaurants, yes, but also gyms, studios, beach clubs, offices, and wellness-led concepts.

Key Responsibilities

HoReCa (Core Focus)

• Identify, develop, and manage accounts across hotels, restaurants, cafés, beach clubs, catering groups, and restaurant groups

• Build long-term relationships with F&B Directors, Executive Chefs, Purchasing Managers, and Operations Teams

• Drive menu placements, product trials, tastings, activations, and repeat orders in premium outlets

Fitness, Wellness & Lifestyle Channels

• Develop business across gyms, fitness studios, yoga & Pilates studios, wellness centres, and health-led concepts

• Onboard functional beverage and snack placements in studios, cafés, and grab-and-go formats

• Collaborate on branded activations such as:

• Post-workout offerings

• Event partnerships

• Community and wellness activations

Other Commercial Channels

• Build selective partnerships in:

• Corporate offices & co-working spaces

• Events, catering, and pop-ups

• Select specialty retail or hybrid café-retail concepts (as relevant)

• Support cross-channel launches and pilot projects with the Founder

General Commercial Ownership

• Own the full sales cycle: prospecting, presentations, tastings, negotiations, onboarding, and follow-ups

• Negotiate pricing, promotions, and partnerships while protecting margins

• Conduct product training and tastings for staff and partners

• Track market trends, competitor activity, and customer feedback to refine sales strategy

• Maintain accurate pipeline reporting and forecasts

• Work closely with the Founder on go-to-market strategy and channel prioritisation

Profile & Requirements

• 4+ years of proven sales experience within HoReCa, wellness, fitness, or lifestyle F&B channels

• Strong existing network across hotels, restaurants, cafés, gyms, studios, and wellness operators in the UAE

• Commercially sharp with excellent negotiation and presentation skills

• Comfortable operating in a startup / growth-stage environment

• Passionate about premium food, functional beverages, and health-led brands

• Highly self-motivated, relationship-driven, and execution-focused

• UAE driving license required

Performance Expectations

• Clear revenue and account targets across HoReCa and lifestyle channels

• Focus on repeat orders, not one-off listings

• Strong balance between premium brand positioning and commercial performance

• Ownership mindset with structured reporting and accountability

What We Offer

• Competitive salary + performance-based commission

• Opportunity to represent chef-approved and wellness-led international brands

• Be the first key commercial hire in a growing distribution business

• Direct access to strategy, brand building, and portfolio expansion

• Work closely with an experienced, hands-on Founder

If you thrive in relationship-led sales, understand multiple consumption channels, and want to build something meaningful from the ground up, we’d love to hear from you. Contact us directly via email careers@vendorr.ae.